Envelope strategy

ENVELOPE STRATEGY

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To get a person to see you and remember you, you have to overcome the very high threshold of "noise" that currently exists. I propose a strategy that works very well, with excellent results if you execute it as I explain it to you. 

For each person you have to carry out at the same time and simultaneously as many communication actions as possible using all possible channels.

  • Look for it in your LinkedIn: send him an invitation with a direct and personal message: "Hello "name", I would love for you to meet...".

When he accepts your invitation and you have him at grade 1, send him a direct message of thanks and select an attribute, he will really like it!!! To find their email and/or mobile phone I recommend you use LUSHA as a LinkedIn Chrome extension (you can automatically enter the data in your CRM like ZOHO with link match).

Send them the same LinkedIn message, too, and simultaneously by email and WhatsApp.

  • At Twitter: search for him by name, click on "follow" and also write him a tweet starting with his account "@account" so that he can see it and it will be easier for him to accept you too. Only if he accepts you can you send him MD direct messages.
  • From your personal Facebook: find him and send him a direct message (DM) with your contact details.
  • Instagram: search for him and click on follow.

You have to perform all these actions at the same time for each person so that when he or she sees you for a channel has already seen you previously by someone else and you exceed the threshold of hits for them to contact you. I recommend that you take all the contact data to a CRM, so that you can repeat the communication with the person, sending a Newsletter, or sending a list of DMs by Twitter or Facebook...

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Jaime Cavero

Presidente de la Aceleradora mentorDay. Inversor en startups e impulsor de nuevas empresas a través de Dyrecto, DreaperB1 y mentorDay.
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