BUSINESS MODEL

Accelerate your business with these expert tips on "Customer Relationship - 4th segment of the Canvas Canvas". Analyse and discover this TIP!

What is the business model?

It is the mechanism by which a business seeks to generate revenue and profit. The model is the way of doing business, by which a company generates revenue in a profitable, recurring and sustainable manner. scalable.

Your business model has to describe the organisation you have designed to create, develop and capture value. Alex Osterwalder is the father of CANVAS, a very helpful tool for generating models in a very simple and generally accepted way.

Types of business models

The first business models, different from the classic ones, were born in the 50s with McDonald's. The Internet has facilitated the creation of models that, for very little cost, make it possible to reach many markets.

Today, new technologies are facilitating the creation of many more models:

• B2B, B2C (mentorday)…
• B2A (business to administration). On the Web, the set of relationships established between companies and public administrations. B2A relations are part of the global communication of any company.
• B2E (business to employees). In the network, the set of relationships established between companies and their employees. It is equivalent to internal marketing and also includes internal communication actions.
• M2C or M2B (machine to consumer or machine to Business). The most relevant is M2M (machine to machine), which incorporates the exchange of information between machines and reaches its peak when this process is carried out in an intelligent way.
• Offline and online models.
• Internet.
• Franchising.
• Saas.