DEMO DAY

Accelerate your business with these expert tips on Demo Day - take a look and discover this TIP!

Demo Day is an event organised by a startup accelerator that takes place at the end of the acceleration programme, where entrepreneurs have the opportunity to present their projects to investors, entrepreneurs and other relevant players in the entrepreneurial ecosystem. This is the Demo Day organised every month by mentorDay (see+). These are the members of the jury (see+) that value the companies that present their projects. During the Demo Day, entrepreneurs present their projects through a pitch lasting a few minutes. (at mentorDay it is a pitch combat of one minute each), with the aim of capturing the attention and interest of the people present. In this presentation, entrepreneurs usually show an overview of their business, their business model, the market in which they operate, milestones achieved and future objectives. They can also present demonstrations of their product or service and answer questions from investors.

The Demo Day is a unique opportunity for entrepreneurs to showcase their project, get valuable feedback and build relationships with potential investors and other players in the entrepreneurial ecosystem. For investors, Demo Day is an opportunity to identify new investment opportunities and meet the entrepreneurs behind the projects. In a nutshell, Demo Day is a key event in startup acceleration programmes and an important milestone on the entrepreneurs' path to success.

Benefits of participating in a demo day

Both entrepreneurs and investors can derive great benefits from participating in a Demo Day.

Here are some practical tips for both:

TIPS FOR ENTREPRENEURS:

1. Prepare well: Before participating in a Demo Day, it is important to make sure that the presentation is well prepared and rehearsed. The presentation should be clear, concise and convincing.
2. Know your audience: research the investors who will be present at the event and tailor the presentation to their interests and needs.
3. Be authentic: Investors want to know the team behind the startup. It is important to be authentic and show passion and commitment to the project.
4. Practise the elevator pitch: presentation time at a Demo Day can be limited, so it is important to have a elevator pitch (+) well prepared to attract the attention of investors.
5. Set objectives: Before the event, it is important to set specific objectives, such as meeting a certain number of investors or securing an investment commitment.

TIPS FOR INVESTORS:

1. Researching start-ups: Before the event, it is important to research the startups that will present their projects at the Demo Day. This way, investors will be able to identify those that are most suitable for their investment strategy.
2. Set objectives: Like entrepreneurs, it is important for investors to set specific objectives before the event, such as meeting a certain number of entrepreneurs or identifying investment opportunities in a specific sector.
3. Note-taking: During the presentations, it is important to take notes so that you can remember the details of each start-up and compare them later.
4. Establishing contacts: a Demo Day is an opportunity to network with other investors and learn more about market trends.
5. Be selective: While a Demo Day can be exciting and full of opportunities, it is important to be selective and choose carefully which startups to invest in, depending on your investment strategy and financial objectives.