LICENCE SALES REVENUE MODEL

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TYPES OF MODELS:

• Per individual user (Per Seat)

  • A fee is charged for fixed price in the use of licences (usually software) per individual user. 

• • • e.g. Sencha

• Per device/server

  • In this model the company charges for each device or server (sometimes even for aspects such as CPUs that the server has) a fixed price. 

• • • e.g. QlikView.

• By implementing body

  • Another form of licensing software, in which is charged by the number of concurrent instances launched. 

• • • e.g. Adobe Photoshop.

• By site

  • They are licensing models that its use is restricted to one sitewhich is usually equated with a company, although sometimes it can also be. 

• • • e.g. Microsoft Licensing.

• Per patent

  • These are companies that charge royalties or similar to third parties for the use of technologies that they have patented. 

• • • e.g. Qualcomm, Nokia.

• By brand

  • The owner of a recognised brand charges money for the use of his brand and associated elements (characters, logos, etc.) to be used by third parties, usually for merchandising. 

• • • e.g. Sesame Street.

• Indirect licensing

  • The company that owns the item (typically software) issues licences to its clientwhich in turn indirectly redistributes licences to the end customer. 

• • • e.g. Apple Volume Purchasing.