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What is social impact?
Impact measurement can help you in a number of areas, such as project management and communication. It can be useful for assessing the effectiveness and efficiency of a project or programme, facilitating consistency of objectives, demonstrating and communicating about the project, justifying a donation/grant, reporting, motivating employees and investors, having a common language, or to assist in the selection of investors.
In this sense, impact measurement is a learning process. It is also considered a priority for investors because it allows them to track the progress of a project and ensure its results.
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THESE ARE SOME OF THE KEY TERMS:
- ImpactBroad or long-term effects of a project's or organisation's work. It may include effects on people who are direct users of the work of a project or organisation, effects on those who are not direct users, or effects on a wider area such as government policy.
- Results: the changes, benefits, learning or other effects that occur as a result of the work of a project or organisation. Outcomes can be positive or negative, expected or unexpected.
- Performance indicators: things that can be measured to show whether the desired results have been produced. They can be qualitative or quantitative.
- Resultsproducts, services or facilities resulting from the activities of an organisation or project.
- Performance indicatorsthings that can be measured to show whether and to what extent the expected results have occurred.
- ActivitiesThe work and actions undertaken to create products.
- ProcessesInternal processes are the things that make your organisation work well. They include aspects such as staff training and development, monitoring and evaluation, and fundraising.
- Inputsresources: resources that are put into a project to carry out an activity. Inputs can be human, material or financial.
- Follow-upThe routine and systematic collection and recording of data on a project, mainly for the purpose of checking its progress against its plans.
- EvaluationThe use of monitoring and other data collected to make judgements about the project or the organisation.
Why measure its impact?
It is said that "you cannot manage what you cannot measure". This is also true when it comes to entrepreneurship, impact and the triple bottom line.
Impact is the difference you make. If you focus on your impact, you can make a difference with your work. This means planning the impact you want to have and how best to achieve it, gathering information about your impact, assessing the impact you are having, communicating this information and learning from it.
We call this cycle of activities impact practice. It includes the tasks of measuring, monitoring and evaluating impact.
The organisations should identify their main impacts and their causes and consequences. After this, they need to identify who your targets are and create your theory of change diagram. Make it will help them understand which outcomes will contribute to moving closer to their desired objectives or away from unwanted risks.
For years, social impact measurement has been used only by the international cooperation and development, public policy and social philanthropy sectors. The terms "evaluation and monitoring" were used to measure the impact of a programme/project on a target population. The purpose of evaluation and monitoring was to justify grants and donations and to ensure that the objectives set by donors were achieved.
A paradigm shift occurred with the emergence of a new model based on the social economy and the fourth sector (triple bottom line enterprises). The priority of social enterprises is not only to generate an economic profit. On the contrary, they also try to achieve social impact objectives.
In addition to using the results of impact measurement internally, it is also a great way to demonstrate accountability and transparency to customers and stakeholders. Communicating your impact can also be a great differentiator from your competitors while building more trust and connection with your customers.
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Ejemplo de medición de impacto
Un ejemplo desarrollado de medición de impacto podría ser el caso de una ONG que trabaja en el campo de la salud en una comunidad rural. Supongamos que esta ONG implementa un programa de prevención de enfermedades transmitidas por el agua, como la diarrea, que es común en esa área debido a la falta de acceso a agua potable y saneamiento adecuado.
Recopilación de datos iniciales:
Antes de implementar el programa, la ONG realiza una encuesta en la comunidad para recopilar datos sobre la prevalencia de enfermedades transmitidas por el agua, el acceso al agua potable y las prácticas de saneamiento de los residentes.
Implementación del programa:
La ONG lleva a cabo diversas actividades, como la construcción de pozos de agua potable, la instalación de sistemas de filtración o purificación de agua, la capacitación sobre prácticas de higiene y el suministro de materiales, como jabón y recipientes para el almacenamiento seguro del agua.
Monitoring and evaluation:
Durante la implementación del programa, la ONG monitorea el uso de los servicios proporcionados, la adopción de nuevas prácticas de higiene y la incidencia de enfermedades relacionadas con el agua en la comunidad.
Measuring results:
Después de un período determinado, la ONG realiza una nueva encuesta y recopila datos actualizados para evaluar el impacto del programa. Por ejemplo, puede encontrarse que la incidencia de enfermedades transmitidas por el agua ha disminuido significativamente, que más personas tienen acceso a agua potable segura o que las prácticas de higiene han mejorado.
Análisis de impacto:
La ONG analiza los datos recopilados para determinar el éxito del programa y su impacto en la comunidad. También puede identificar áreas de mejora o ajustes necesarios en la implementación futura del programa.
En este ejemplo, la medición de impacto permite a la ONG evaluar la efectividad de su intervención y tomar decisiones informadas para mejorar la salud y el bienestar de la comunidad.
Caso práctico de medición de impacto con mentorDay
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