TIKTOK FOR ENTREPRENEURS

Accelerate your business with these expert tips on "Tik Tok for entrepreneurs". Analyse and discover this TIP!

What is TIKTOK for an entrepreneur?

Tik Tok is a a Chinese social network that allows users to create and share short videos of up to 60 seconds. For an entrepreneur, TikTok can be an opportunity to reach a young audience and create engaging content to promote their products or services. The platform has gained a lot of popularity around the world, especially among Generation Z and Millennials, making it an interesting tool to reach a young audience. In addition, TikTok also offers advertising and marketing features so that businesses can effectively reach specific audiences.

TIK TOK user profile?

The typical user profile of Tik Tok is young, with the majority of users belonging to Generation Z and Millennials. The majority of users are female and the platform has a strong presence in Asian countries, although it has gained popularity worldwide. TikTok users tend to be very active and highly engaged with the content they view and create. The platform is especially popular with those looking for entertainment and fun content, such as viral challenges and dances.

What is one of the main benefits of TikTok for entrepreneurs?

One of the main benefits of TikTok for entrepreneurs is its wide reach and ability to reach a young and diverse audience through creative and entertaining videos. TikTok allows entrepreneurs to create authentic and personalised content, which can help build closer relationships with their target audience and increase customer engagement and loyalty. In addition, TikTok offers a unique opportunity for entrepreneurs to stand out in a saturated market and effectively connect with new potential customers.

What kind of content is popular on tik tok?

In Tik Tok, content that tends to be popular is content that is fun, entertaining, creative and authentic. The videos are usually short (15 seconds to 1 minute) and use special effects, music, dance, humour and challenges to engage the audience. Topics can vary widely, from beauty and fashion tutorials to comedy, education and social issues. In general, TikTok's content is visually appealing and eye-catching, and focuses on capturing the viewer's attention from the first seconds of the video.

Practical examples of using TIKTOK for start-ups

Below are some practical examples of how start-ups can use Tik Tok to promote their products or services:

1. Create branded content: Start-ups can use TikTok to create engaging branded content that promotes their products or services. For example, a clothing company can create short videos showing models wearing their clothes or showing different outfits to inspire their audience.
2. Publish tutorials: Companies can use TikTok to post short videos showing how to use their products or services. For example, a beauty company can create short videos showing how to use their products to create different looks.
3. Collaborate with influencers: New businesses can collaborate with TikTok influencers to reach a larger audience. Influencers can promote the company's products or services in their videos or make a sponsored video showing how to use the products.
4. Create viral challenges: Companies can create viral challenges on TikTok that involve their brand or products. For example, a food company can create a challenge where users are encouraged to create videos of themselves cooking with the company's products.
5. Special offers: Companies can use TikTok to promote special offers or discounts to their audience. For example, an apparel company can create a promotional video that offers an exclusive discount to followers who mention the video when making a purchase.

TikTok can be a very effective platform for start-ups to reach a young audience and promote their products or services in a creative and engaging way.

How to use TIKTOK to internationalise a company?

TikTok can be a very effective tool for companies to internationalise their business.

Below are some strategies that companies can use to utilise TikTok in their internationalisation strategy:

1. Create content in several languages: Companies can create content in different languages to reach audiences in different countries. This can help the company connect with international audiences and show its commitment to the local market.
2. Collaborate with local influencers: Companies can collaborate with local influencers to reach audiences in different countries. Influencers can promote the company's products or services in their videos and help the company connect with the local audience.
3. Use trending hashtags in different countries: Companies can use trending hashtags in different countries to increase the visibility of their content on TikTok. This can help the company connect with audiences in different countries and increase its global reach.
4. Offer exclusive content: Companies can offer exclusive content on TikTok for audiences in different countries. For example, a food company can offer exclusive regional recipes for audiences in different countries.
5. Promote special offers: Companies can promote special offers or discounts to audiences in different countries. For example, a fashion company can offer exclusive discounts for audiences in different countries to encourage international shopping.

TikTok can be a very effective tool for companies to internationalise their business by allowing them to connect with audiences in different countries and show their commitment to the local market. With the right strategy, companies can use TikTok to increase their global reach and expand their customer base.

What kind of advertising can be done on TIKTOK?

In TikTok, different types of advertising can be carried out, such as:

1. In-Feed Announcements: These types of ads are displayed between TikTok videos. These ads can be customised according to the campaign objective, and call-to-action (CTA) buttons can be added to direct users to a landing page.
2. Brand Takeover: This type of ad is a short image or video that is displayed on the home screen of the application. These ads have high visibility and can help increase brand awareness.
3. Hashtag Challenges: This type of announcement involves creating a challenge or hashtag that TikTok users can make and share. This can help increase user participation and engagement.
4. Branded Lenses: This type of ad allows brands to create custom lenses with filters and special effects. These lenses can be used in TikTok videos and can help increase interaction with the brand.
5. Influencer Marketing: At TikTok, influencers can have a big impact on brand promotion. Entrepreneurs can collaborate with influencers to create sponsored content that promotes their brand or products.

Success stories of start-ups using TIKTOK to win customers

Below are some success stories of start-ups that have used TikTok to acquire customers:

1. Gymshark: Sportswear brand Gymshark has used TikTok to promote its products to young audiences. The company has used TikTok influencers to promote its brand and has created branded content that shows users using its products in fun and creative videos. As a result, the company has been able to increase its follower base and sales.
2. The Ordinary: Skin care brand The Ordinary has used TikTok to educate its audience about the ingredients in its products and how to use them. The company has created short videos featuring skincare experts explaining the benefits of its products and how to use them. As a result, the company has been able to increase its online presence and its fan base.
3. Colourpop Cosmetics: Make-up brand Colourpop Cosmetics has used TikTok to promote its products to young audiences. The company has created branded content that shows users using its products in creative and fun videos. In addition, the company has collaborated with TikTok influencers to promote its brand and increase its online reach.
4. Beardbrand: Beard care brand Beardbrand has used TikTok to promote its products to young audiences. The company has created branded content that shows users using its products in fun and creative videos. In addition, the company has collaborated with TikTok influencers to promote its brand and increase its online reach.

TikTok can be a very effective platform for start-ups to reach a young audience and promote their products or services in a creative and attractive way. Businesses can use TikTok to create branded content, collaborate with influencers and educate their audience about their products or services. With the right strategy, TikTok can be a valuable tool for startups to succeed and grow online.

Case study for an entrepreneur to use tiktok

Of course!

Here is a case study of how an entrepreneur could use TikTok to promote their business:

Suppose Maria has set up a small baking business and wants to reach a younger audience through TikTok.

To begin with, Maria should do the following:

1. Create a TikTok account for your company and ensure that the username and profile image are consistent with your brand.
2. Research popular trends and hashtags on TikTok for your niche, such as #foodie, #bakery, #desserts, #baking, among others.
3. Create original and creative content that engages TikTok users, such as short videos of cake or pie preparation, baking tips or culinary challenges.
4. Use appropriate music to accompany the videos and add subtitles with information about the products and services offered by your company.
5. Participate in popular challenges and trends to increase your reach on the platform.
6. Collaborate with other TikTok content creators and cross-promote to reach new audiences.
7. Interact with followers and respond to their questions and comments to create an active and engaged community.

In this way, Maria could promote her baking business effectively on TikTok, reaching a younger audience and gaining more visibility on the platform.