CHATBOT

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chatbot

A chatbot is a computer programme that uses artificial intelligence to interact with users and answer questions or perform specific tasks. They can be used in a variety of contexts, from customer service to marketing and sales. Chatbots can be programmed to recognise natural language and respond with predefined answers, or they can be trained to learn and improve their responsiveness over time. Chatbots are becoming increasingly popular due to their ability to provide quick and efficient responses to users at any time of the day or night.

Advantages of chatbots for business start-ups

Some of the advantages of the chatbot for business start-ups are:

1. Availability 24 hours a day: Chatbots can be available to interact with customers throughout the day, even when the business is closed.
2. Time and cost savings: Chatbots can handle a large number of customer queries at the same time, which means that the company does not have to hire a large number of customer service agents to handle the volume of queries.
3. Improving customer satisfaction: Chatbots can respond quickly to customer queries, which can improve customer satisfaction and loyalty.
4. Personalisation of the customer experience: Chatbots can collect data from customers and use it to provide more personalised responses tailored to their individual needs.
5. Automation of repetitive tasks: Chatbots can handle repetitive tasks, such as answering frequently asked questions or processing orders, allowing company employees to focus on more important and strategic tasks.
6. Data collection: Chatbots can collect valuable information about customers, such as their preferences and buying behaviour, which can help the company improve its products and services.

How can a chatbot help an entrepreneur?

A chatbot can help an entrepreneur in a number of ways:

1. Customer service: A chatbot can answer frequently asked customer questions and solve common problems, helping to reduce employee workload and improve customer satisfaction.
2. Task automation: A chatbot can automate repetitive tasks, such as scheduling appointments or tracking orders, allowing employees to focus on more important tasks.
3. Lead generation: A chatbot can help generate leads by interacting with website visitors and collecting valuable contact information.
4. Personalisation: A chatbot can personalise the customer experience by adapting to customer preferences and offering relevant recommendations.
5. Cost savings: By reducing the need for customer service staff and automating tasks, chatbots can help new businesses reduce costs and improve operational efficiency.

In general, chatbots can help entrepreneurs improve customer service, automate tasks and save costs, which can be especially useful for start-ups with limited resources.

How can a chatbot help an entrepreneur?

A chatbot can help an entrepreneur in a number of ways:

1. Customer service: A chatbot can answer frequently asked customer questions and solve common problems, helping to reduce employee workload and improve customer satisfaction.
2. Task automation: A chatbot can automate repetitive tasks, such as scheduling appointments or tracking orders, allowing employees to focus on more important tasks.
3. Lead generation: A chatbot can help generate leads by interacting with website visitors and collecting valuable contact information.
4. Personalisation: A chatbot can personalise the customer experience by adapting to customer preferences and offering relevant recommendations.
5. Cost savings: By reducing the need for customer service staff and automating tasks, chatbots can help new businesses reduce costs and improve operational efficiency.

In general, chatbots can help entrepreneurs improve customer service, automate tasks and save costs, which can be especially useful for start-ups with limited resources.

Which chatbot can an entrepreneur use?

An entrepreneur can use different platforms to create their own chatbot, some of the most popular options are:

1. Dialogflow: is a chatbot development platform based on Google's artificial intelligence. It allows chatbots to be created for various channels, such as websites, mobile apps, social networks, etc.
2. ManyChat: is a chatbot platform specifically for Facebook Messenger. It allows you to create chatbots easily without programming skills.
3. Tars: is a chatbot platform that allows you to create chatbots for various channels, such as websites, text messages, email, among others.
4. Landbot: is a chatbot platform with a focus on lead generation. It allows you to create chatbots for websites, mobile apps and social networks.
5. MobileMonkey: It is a chatbot platform that focuses on creating chatbots for Facebook Messenger and SMS.

It is important to evaluate the different options and choose the platform that best suits the needs of the business and the objectives of the chatbot.

Steps for an entrepreneur to implement a chatbot in his start-up:

1. Identify the purpose of the chatbot: The entrepreneur should clearly define the purpose and objectives of the chatbot. What specific tasks or problems should the chatbot address for the company?
2. Select a platform: There are several platforms for creating chatbots, including Chatfuel, ManyChat and Tars. The entrepreneur should evaluate the features and functionalities of each platform to select the most suitable for their business.
3. Design the chatbot: The entrepreneur should design the chatbot's conversation flow and responses. He can also use visual and multimedia elements to make the chatbot more attractive and user-friendly.
4. Integrate the chatbot: The chatbot should be integrated into the company's communication channels, such as the website or social media. It is important to make sure that the chatbot is working properly and that it fits with the brand image.
5. Train the chatbot: The chatbot should be trained to learn and improve its responses. The entrepreneur should review and adjust the chatbot regularly to ensure that it is providing a good user experience.
6. Measure and analyse results: The entrepreneur should measure and analyse the results of the chatbot, such as conversion rate and customer satisfaction. This will help to identify areas for improvement and optimise the chatbot to achieve better results.

These are some of them basic steps that an entrepreneur can follow to implement a chatbot in his company. It is important to note that the success of the chatbot will depend on proper planning, design and implementation.

Some examples of companies that have successfully used chatbots are:

1. H&M: Fashion brand H&M used a chatbot in its app to help customers find the clothes they were looking for. The chatbot, called Kik, used artificial intelligence to answer customers' questions and offer product recommendations based on their answers.
2. Sephora: Beauty products company Sephora created a chatbot called Sephora Virtual Artist that uses augmented reality to help customers try on different make-up products. Customers can upload a photo of themselves and the chatbot will apply different make-up products to see how they would look.
3. Pizza Hut: Fast food chain Pizza Hut created a chatbot that allows customers to order directly from its Facebook Messenger page. Customers can choose the pizza they want and customise it with different toppings, all without leaving the messaging app.
4. Mastercard: Credit card company Mastercard created a chatbot called Kai that uses artificial intelligence to help customers find restaurants and shops that accept the company's credit card. Customers can use the chatbot to find deals and discounts at establishments that accept the card.
5. American Express: Credit card company American Express created a chatbot called Amex Bot that allows customers to perform simple banking tasks, such as checking their account balance and making payments, directly from Facebook Messenger. The chatbot can also offer personalised product and service recommendations for each customer.

The chatbot is another possible channel that you should use. validate in your business model to attract customers and/or to relate to your customer segment. It is a computer programme, with which it is possible to hold a conversation, whether we want to ask for some kind of information or to carry out an action. These are programmes that mimic conversation with people using artificial intelligence, something that, if used effectively in your company, can lead you to increase the number of clients, and/or speed up processes and prevent frustrated users from acting against your brand or from stopping contracting your services.

They are many sectors are betting on these conversational models and have integrated them into different platforms as a value-added service, such as tourism and banking, among others. They use systems that respond directly to questions, facilitate the carrying out of formalities or provide immediate information, among other actions.

THESE ARE THE MAIN ADVANTAGES OF USING CHATBOTS BY YOUR COMPANY:

1. It allows you to save on training and personnel costs in the customer service department.
2. It allows you to deal with users' main queries and procedures quickly.
3. It enables a very agile interaction with your customer.
4. The rapidly improving capabilities and level of sophistication of intelligence software are coming to simulate quite complex conversations with great realism.
5. Many people find it easier and more comfortable to talk to a voice robot than to the person on the phone.
6. An additional advantage is the new advertising possibilities. For example, the chatbot of Facebook will give companies the option to send advertisements with sponsored messages to users who have voluntarily initiated a chatbot conversation with the brand beforehand.

Some chatbots have their own "personality", as they are named after people, such as "Alba" or "Lola" or the best known of all worldwide, "Siri". How do I get my own chatbot? Well, first of all, you don't need to be an engineer, let alone an artificial intelligence (AI) specialist, to develop a chatbot, but then....

...WHAT DOES IT TAKE TO MAKE A CHATBOT?

To have your own Chatbot you don't need to be an engineer or a specialist in artificial intelligence (AI) but, it is essential, be clear about why it will be created and what kind of problems it will face. Having clear its function, the development of this is not complex, it is like the realisation of a web page. It is true that most of the companies that implemented this service, resorted to other companies specialised in bots, due to their experience in programming services, interfaces and artificial intelligence. But don't worry, so do you, you can develop your own chatbot with some of the tools mentioned below, such as Api.ai, Smooch, or Wit.ai. With them you can create simple chats without writing a single line of code. Their importance goes beyond answering users' questions. Chatbots are Today, they are fundamental and almost essential in digital marketing.

WHEN CREATING A CHATBOT YOU SHOULD BEAR IN MIND:

1. Set your goals.
2. Good chatbots focus on the user.
3. Once you know the value you want it to bring, find examples of excellent user experiences that deliver what you are looking for.

The next thing is to design your bot. You can do this entirely in-house or you can use a chat bot platform. You should also decide on the technical components of the bot. Finally, integration and analytics must be taken into account. You can use comparative metrics such as conversion rates and confusion triggers to compare the effectiveness of robots with that of human agents.

CREATES THE LANGUAGE

Once you know what you want the chatbot to do, let's move on to how it will communicate. Start with the personality of your bot, what it will type of human personality it will imitate or what its tone of voice will be. Use that as a guide for designing the chatbot dialogue. It is best to mimic the process of designing a transcript for human customer service agents and with that content create the chatbot dialogue trees that show how the robot will interact with a user.

CREATES THE INTERFACE

Users interact with language in a variety of ways. The interface design of a robot is multifaceted. You should think about how every detail affects the user experience. Find the most intuitive place to place buttons, help, etc. The objective must be create the experience that solves the user's problem quickly and completely, while appearing welcoming and natural. Increase your sales by meeting face-to-face with the best experts each month or by enquiring directly at the mentorVIRTUAL 24 hours a day.