Examples of key activities in the Canvas include

• Research and development of products or services.
• Production and manufacture of products.
• Marketing and advertising of products or services.
• Customer service and technical support.
• Maintenance and updating of systems and software.
• Supplier management and procurement of materials.
• Establishment of strategic alliances with key partners.
• Analysis and evaluation of data and metrics to improve the business model.
• Finance and accounting management.

It is important to identify the key activities specific to each business model in order to focus resources and efforts on them and ensure the success of the company.

How can an entrepreneur identify what his or her key activities are?

An entrepreneur can identify the key activities of his company through a detailed analysis of his business model and internal processes.

THIS IMPLIES:

1. Identify the activities necessary to create and deliver your value proposition to the customer.
2. Identify the key activities that drive your revenue model and reduce your costs.
3. Assess the impact of each activity on the overall success of your business.

ALGUNAS PREGUNTAS QUE PUEDEN AYUDAR AL EMPRENDEDOR A IDENTIFICAR SUS ACTIVIDADES CLAVE SON:

• What are the most important processes needed to offer and deliver my product or service?
• What activities are critical to maintaining my relationship with customers?
• What activities are essential to generate income and profitability?
• What activities are key to reducing costs and maximising efficiency?
• What are the activities that differentiate me from my competitors?

Once the entrepreneur has identified his key activities, he can focus on improving and optimising them to maximise the success of his business.

When do I start identifying key activities?

Validar la Propuesta de Valor antes de Identificar Actividades Clave

Identifying the key activities is a fundamental step in the creation of the business model, but it is important to wait until you have validated the value proposition and the product-market fit, i.e. the product-market fit. This means that you have already found a customer segment that really needs your product or service and is willing to pay for it.

Only then can the key activities necessary to create and deliver the value proposition be identified. Key activities are those that enable the value proposition to exist and the solution to the customer segment's problem or need to be viable. Therefore, the key activities are specific and vary according to the customer segment and the value proposition.

Identifying your key activities needed in your project to focus on what is important is an essential part of creating your project. business model (+). I only start identifying key activities when I have a clear and validated value proposition that "seduces" your customer segment.

Personalización de la Propuesta de Valor

Each customer segment (+) has a value proposition (+) different and therefore requires different activities. The key activities are those that make possible the existence of the value proposition that we have already validated as solving the problem or need of my customer segment. They are, therefore, elements for action.

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Identifying key activities is fundamental to avoid entrepreneurial dispersion.

Identifying the key activities is crucial to avoid entrepreneurial dispersion and to focus on what is important.

FOR THIS PURPOSE, THE FOLLOWING STEPS ARE RECOMMENDED:

Validate the value proposition:

Antes de identificar las actividades claves, es necesario tener clara y validada la propuesta de valor que «seduce» al segmento de clientes.

Customer segmentation:

Cada segmento de clientes tiene una propuesta de valor diferente y, por tanto, requiere de diferentes actividades claves.

Identify key activities:

Las actividades clave son aquellas que hacen posible que exista la propuesta de valor que se ha validado y que soluciona el problema o necesidad del segmento de clientes. Se trata de elementos para la acción.

Ordering activities:

Se recomienda ordenar las actividades por importancia y centrarse en aquellas que son clave y generan valor para el cliente. Las actividades que no son clave pueden ser delegadas o subcontratadas.

Practising active concentration:

Para evitar la saturación mental, es importante practicar la concentración activa y evitar distracciones como el móvil, el correo electrónico o las redes sociales.

Delegating and subcontracting:

Para evitar ahogarse en un mar de tareas, es necesario delegar y subcontratar actividades que no son clave y no generan valor para el cliente.

Eliminate unnecessary activities:

Es importante identificar y eliminar aquellas actividades que suponen un despilfarro y no aportan valor al cliente.

In short, identifying the key activities is essential for the success of any venture, as it allows the entrepreneur to focus on what is important and avoid dispersion.

The entrepreneur, if not well organised, has a thousand "things" = activities in his head. To avoid mental saturation, you have to find out where to focus in order to follow the right path and not get lost.

You have to be able to focus on those activities that are key and surround yourself with the right team to delegate and outsource to key partners. 

Advice, practise active concentration!!!

The entrepreneur suffers from dispersion...think of the amount of interruptions by mobile, pc, email, networks.... (facebook, twitter...).

The moment we set a target activity Murphy (see+) It is responsible for sending us many distractions so that we do not succeed. It is necessary to practice the Mind Fulness (+) or mindful yoga, to achieve the "here and now", to be effective and to reach goals. 

I write down all the things that I and my team have to do, the moment I feel I have everything written down, I can reduce the stress level and sleep much better. important the entrepreneur has to sleep 8 hours, to be lucid to see the most suitable decision in each puzzle!!!!

I write down all the activities in TRELLO so that it is easier to move them around like post-it notes.

I CHOOSE A CRITERION TO RANK ACTIVITIES BY IMPORTANCE.

CORE BUSINESS (+), SOURCE OF COMPETITIVE ADVANTAGE (+) AND DIFFERENTIATION

There are key activities that generate value and that are also the source of my competitive advantage. We call them core business and they are the most important ones, on which you have to focus all your entrepreneurial efforts. I can only delegate and/or outsource activities that are not core business. core business. 

Las actividades primarias son las que aportan valor al cliente, pero no son fuentes de ventajas competitivas

These activities form the value chain, the moment I stop doing one the customer will perceive a drop or loss of value in the product or service received.

TRICK TO SURPRISE YOUR CUSTOMERS AND BUILD CUSTOMER LOYALTY

Reserve some activity that I do not communicate to the client and therefore he/she does not expect, in order to surprise him/her and make him/her loyal when he/she receives our product or service.

DECIDE WHICH ACTIVITIES YOU WILL DELEGATE INTERNALLY TO YOUR TEAM

Secondary activities are necessary but do not add value, I can put them at the bottom of the TRELLO and they are the first to be delegated. Trying to do everything is a serious mistake that many entrepreneurs make to save costs or out of mistrust...

At the beginning of our project, as good entrepreneurs, we will take care of everything, but I must always keep in mind to delegate activities to other people so that I can focus on what is really important and not drown. 

IMAGE

At the beginning we are like an ox pulling a cart that is getting heavier every day, the idea is to train someone to pull with you, then another person to replace you and you start pushing the cart... from time to time you have to feel that if you stop pushing the cart it keeps going, it doesn't stop... you have created "positive inertia in your company", the moment the cart goes on its own, you are already entrepreneurs!

IDENTIFY WHICH ACTIVITIES YOU SUBCONTRACT TO EXTERNAL SUPPLIERS

All non-core activities should be outsourced to external suppliers. I recommend that at the beginning of your business, your activities should have variable costs in order to take less risk. At the beginning, it is better to subcontract activities, rather than to outsource or to invest in order to take less risk.

There are many necessary activities in your company that do NOT add value to your customer segment but are key and therefore have to be carried out by the entrepreneur himself, i.e. they cannot be delegated!!!!

FOR EXAMPLE:

Actividades Imprescindibles: Validación, Ventas Iniciales y Gestión Financiera como Pilares del Éxito Empresarial

Those activities that serve to validate and acquire validated knowledge. Selling the first customers, until you are clear about how to sell and what is the right driver of your business. The elaboration of the treasury (+) is not delegable and is key.

The activities that are necessary in my project involve an outflow of resources, an outflow of money, in the form of personnel costs, investment costs... that I must quantify in the treasuryTherefore, every necessary activity influences me in the economic viability (+) of my project.

Optimización y Escalabilidad: Eliminación de Desperdicios y Diseño de Actividades para el Crecimiento Sostenible

There are activities that are wasteful and I have to eliminate... but creating a company means investing resources to experiment, test and learn until validated knowledge tells me clearly what are the minimum activities necessary for my company. You don't create a company by saving costs and investments!

If I want my profits to skyrocket when I grow in sales, I have to design my activities to be scalable,...when I am very clear about what my key activities are I can think about automating them to do them. scalable (+).

Bottleneck, it is the first activity that saturates/exhausts me when my sales increase. If I want to grow, it is the first activity I have to invest in.

TIP; SHARE WITH YOUR MENTOR A BOARD IN YOUR TRELLO, WHERE YOU HAVE SEVERAL COLUMNS!!!!

1. With all the key activities ordered by their value contribution (above the core business).
2. With urgent activities.
3. With recurrent activities, which always have to be done every day and every week.
4. Ongoing activities.
5. From the right with activities already carried out and closed.

KEY ACTIVITIES AS A SOURCE OF COMPETITIVE ADVANTAGE

Actividades Clave como Pilar de Ventaja Competitiva: Mejorando Eficiencia y Calidad

Key activities are one of the fundamental components of the Canvas business model. These activities are those that a company must perform in order to realise its value proposition and generate profits. By identifying key activities, a company can create a competitive advantage by improving the efficiency and quality of its operations, which can result in a better customer experience and increased profitability.

For example, if a cleaning services company wants to stand out in a highly competitive market, it can identify its key activities, such as the selection and training of staff, the use of high-quality cleaning equipment and products, and the implementation of efficient project management processes. By focusing on improving these key activities, the company can offer more efficient and higher quality services than its competitors, allowing it to stand out and gain a competitive advantage.

Innovación y Diferenciación a través de Actividades Clave: Creando Servicios Únicos en el Mercado

Key activities can also be a source of innovation and differentiation in a market. By identifying and optimising these activities, a company can find ways to improve its value proposition and offer unique and valuable services that distinguish it from the competition. For example, a food delivery company can differentiate itself by optimising its key activities, such as the selection of partner restaurants, delivery logistics and the quality of its mobile application.

In short, by identifying and optimising its key activities, a company can improve the efficiency and quality of its operations, offer more valuable and differentiated services, and gain a competitive advantage in a market.

How can I identify the activities to outsource, delegate or concentrate on as an entrepreneur?

TO IDENTIFY THE ACTIVITIES THAT AN ENTREPRENEUR SHOULD OUTSOURCE, DELEGATE AND FOCUS ON, IT IS IMPORTANT TO FOLLOW THE STEPS BELOW:

Identify key activities:

Primero debes identificar las actividades clave de tu empresa, es decir, aquellas que son esenciales para ofrecer tu propuesta de valor a tus clientes y que te diferencian de tu competencia. Estas son las actividades en las que debes concentrarte.

Identify non-key activities: 

A continuación, debes identificar aquellas actividades que no son clave para la empresa pero que aún así son necesarias para el funcionamiento diario de la misma. Estas son las actividades que puedes subcontratar a proveedores externos.

Delegating (+) actividades secundarias:

Una vez que hayas identificado las actividades no clave, debes delegar aquellas que no requieren de tu presencia o toma de decisiones para ser realizadas. Estas son las actividades secundarias. 

Learning to delegate:

Es importante que aprendas a delegar y a confiar en tu equipo para que puedas concentrarte en las actividades clave. Delegar no solo te ayuda a ahorrar tiempo, sino que también permite que tu equipo se sienta más involucrado en el proyecto y motivado para trabajar en él.

Analyse costs:

Antes de subcontratar o delegar actividades, es importante analizar los costos para asegurarte de que estás tomando la decisión más rentable para tu empresa.

Identify key partners:

Para subcontratar o delegar actividades no clave, es importante identificar socios claves que puedan ofrecerte los recursos necesarios para llevar a cabo dichas actividades de manera efectiva.

Prioritise:

Finalmente, es importante que priorices tus actividades y establezcas un orden de importancia para que puedas concentrarte en aquellas que son clave y subcontratar o delegar las que no lo son. Esto te permitirá tener una visión clara de las tareas que debes realizar y te ayudará a evitar la dispersión.