Every day thousands of startups and SMEs are starting up around the world. The idea of creating a new business with our own ideas is quite tempting, however, not everyone manages to carry out this creation due to lack of knowledge and planning. For this reason, we will give you a brief introduction to the model Canvas.

What is this model?

A methodology created by Alex Osterwalder, which talks about the design of a business model simple, practical and interactive for your startup. In it, its creator refers to 9 important aspects of a business in order to analyse the business system and to understand it.

The 9 aspects:

• The customer segmentwhich visualises those that can be considered as target.
• The value proposalIn other words: what are you going to offer these customers?
• The distribution channelwhich covers the manner in which you will deliver your service or product to the customer.
• The relationship with the client.
• The sources of income and how it will be generated.
• The key resourcesThe company's staff, human resources, facilities, company, transport and more.
• The key activityi.e. what your company will do.
• The key partnerships with other businesses.
• The cost structure.

Once you explore these nine key points you will have the skeleton of your business, on which you can build it.

The Lean Canvas methodology

This is one of the most widely used methodologies in this field. business modelwhich is nothing more than a visualisation tool that brings together both the method Lean Startupas the Business Model Canvas.

The latter was created by Ash Maura, who was looking for a light and ideal scheme for those starting out in this environment, as some of the analysis blocks of the model do not fit these small businesses.

For its part, the business model Lean Canvas groups blocks such as:

• Problem.
• Solution.
• Unique value proposition.
• Special advantage.
• Customer segments.
• Key metrics.
• Channels.
• Cost structure.
• Income flow.